A company’s ability to add channels, new revenue sources and a larger customer base usually require significant investments in R&D and marketing. ISVs however have a simpler path. Making the choice to publish your app on the Salesforce AppExchange opens the door to a huge market of potential new users. By raising the value of your goods and placing your business among other industry titans within the Salesforce ecosystem, it will also improve your status.
When you launch your app on the Salesforce AppExchange, you gain access to a large pool of potential new users. This post will explain the Salesforce AppExchange and why your company should use it to gain a competitive advantage.
What is the Salesforce AppExchange?
The AppExchange is a publicly accessible directory of pre-integrated apps, components, and other products designed to enhance the functionality of all Salesforce solutions.
Some of these apps are created by Salesforce developers, but the majority are created by third-party independent software vendors (ISVs) who use Salesforce’s cloud computing technology known as Lightning Platform. Salesforce users can access all apps for free or with a subscription.
How does the Salesforce AppExchange work?
Salesforce AppExchange, one of the top marketplaces in the world, reaches 150,000+ customers in 100+ countries with 5,000 solutions and more than 8 million installs. 91% of Fortune 500 companies use at least one Salesforce App, and as Salesforce is increasingly becoming the focal point of many businesses’ digital strategies, the addressable market keeps expanding. For ISVs looking to expand their market reach to all types of businesses across all industries, it is the place to be.
Based on their browsing history, locations, and other factors, the marketplace offers users personalized recommendations. Categories and filters are available in the Salesforce AppExchange feature for simple application searching. You can choose an app based on its ranking, user reviews, number of installations, etc. Additionally, a demo is available so that companies can see the application’s capabilities and implementation options.
Why should you submit Your Solution to AppExchange?
Your company has a large professional market
85% of Fortune 100 companies use at least one Salesforce AppExchange app to connect with their customers. This platform has evolved into a major hub of potential connections to help you build your business and gain exposure.
New opportunities will arise as a result of the Salesforce Partner Community.
This resource allows your company to ask questions, stay up to date on new partner features and tools, and register for webinars and other upcoming events.
You can get a free Partner Business Org after joining the Partner Community, which includes technology to help you grow and evolve with Salesforce.
License Management app: Manage leads and licenses for your AppExchange offerings
Salesforce Environment Hub: view, connect, create, and log in to multiple Salesforce org from one location.Access to the “Partner Development Org,” which has more restrictions and permissions and is only available to partners.
Your business can easily navigate through AppExchange to learn how your app is performing and find other apps thanks to personalized recommendations, search filtering, app ranking, and a demo mode.
Simple to navigate and use other apps
Your company can navigate through AppExchange with ease to learn how your app is performing and find other apps thanks to personalized recommendations, search filtering, app ranking, and a demo mode.
Salesforce AppExchange Apps Categories
Industrial Collection: This category includes a number of industries, such as media, education, government, retail, and others.
Product Collections: Among the many items in this category are Einstein Analytics, Sales Cloud, Marketing Cloud, Service Cloud, Commerce Cloud, and Financial Services Cloud.
Type of Solutions: These Apps come in the form of Bolt Solutions, Lightning Data, Flow Solutions, and Components.
Finance Solutions: ChargeOn Payment Processing App, Blackthorn Payments, and Xero Integration with Salesforce are some of the best finance apps on the Salesforce platform.
Top Categories: A few of the top categories are sales, enterprise resource planning, and human resources.
Salesforce AppExchange’s Most Popular Apps
Users of Salesforce can pick from a variety of apps. The following top categories:
Finance: Blackthorn Payment utilizes PayPal, Stripe, and Authorize.net to process numerous subscriptions, mobile payments, ACH payments, and PCI-compliant credit cards.
Marketing: Using the Salesforce CRM MailChimp Integration App, you can send, automate, and report on MailChimp Campaigns.
Integration: Exporting, importing, and deleting Salesforce data are all made possible by the cloud service Dataloader.io.
Salesforce Labs: The platform provides in-app guidance, which is beneficial for user adoption of key Salesforce features.
Analytics: The Analytics Rollup Helper rolls up Salesforce data using clicks rather than code.
Sales: Trail Tracker, a free adventure game on the platform, shows Salesforce users how to use the Trailhead dashboard.
Customer service: It has a category that includes a variety of customer support services, like signing documents electronically. Salesforce users can sign, send, track, and save documents using e-signature solutions like DocuSign.
IT and Administration: Element Catalyst assists in managing all aspects of the Salesforce installation lifecycle, including user requirements and story capturing, process mapping, documentation, and adoption promotion.
Human Resources: The Salesforce Recruiting Software app keeps track of available positions and applicant data.
Enterprise Resource Planning: The Salesforce CRM app Zenkraft Multi-Carrier enables users to ship and track packages using more than 60 shipping services, including DHL, UPS, and FedEx.
What Benefits Can You Achieve from AppExchange Applications?
Simple to Use
Numerous apps and components are available on the Salesforce AppExchange to meet a wide range of business requirements. All you need to do is integrate the solution; it comes with pre-installed apps and ERPs that are ready to configure. With a few clicks, it will deliver immediate real-time access.
Run Events Effortlessly
Planning a scheduled event may require more resources and coordination than usual. Spreadsheets, software, and a number of different systems for event schedules will be needed. The development of AppExchange apps can help in this situation. You can easily integrate activities into event operations when you hire Salesforce AppExchange experts to develop an app for you
Rapid, simple, and secure system integrations
Businesses can manage their customer data, easily connect with them on social media, nurture leads, and effectively deliver better customer service by integrating Salesforce with native-cloud, low-code integration platforms.
Easily create quotes, documents, and contracts
Today’s sales representatives spend the majority of their time on labor-intensive manual tasks rather than actually selling. Conga Composer, an app for creating documents, and other AppExchange apps eliminate manual data entry from the sales process, freeing up sales teams to focus on closing deals. The creation, presentation, and reporting of documents in PowerPoint, Word, HTML, email, and Excel are all made as simple and straightforward as possible by this useful tool.
Enables Easy Administration
Businesses manage a lot of tasks and deal with a lot of work. Applications on the AppExchange lighten the load on administrators. Offering shortcuts for carrying out the tasks, makes them easier. Administrators don’t need to start from scratch to integrate systems, customize, report, update, and dedupe all the tasks.
Creates learning modules
Particularly in the area of learning, it can enable the highest efficiency of all HR processes. HR managers frequently upload training materials and give employees access to them. After that, they even monitor the advancement of the workers. When you contact Salesforce AppExchange consultants for the best apps, all of these tasks that seem tedious become easier. The time saved by automating tasks like module assignments and progress tracking frees HR to concentrate on more important tasks.
Integrate Several Systems
Businesses with numerous on-premises or cloud-based systems may find it challenging to integrate all of the systems. Such issues can be solved with the help of AppExchange’s applications. You can integrate various systems for your company using app development, which will save you time and effort.
No-Cost Maintenance
The platform’s app developers regularly update and improve the apps they offer. As a result, companies with limited resources can take advantage of the market and acquire apps with no ongoing maintenance costs.
Reliability
Every app on the Salesforce AppExchange is put through thorough and rigorous security checks to guarantee that only the best apps are accepted. Organizations are able to acquire tried-and-true applications with the assistance of thorough checks and gain their trust. Companies look for answers that satisfy their client’s needs while also fitting their unique requirements. Everybody receives the appropriate applications, and users can access customer reviews to determine which is preferable.
Automated Contracts Creation
You can manage all the documents related to the lead generation and closing processes by using the applications. Instead of creating paperwork, sales representatives can focus their efforts on converting leads. AppExchange apps handle all the tedious work, and its templates make the tasks easier to complete, saving even more time.
Utilize the Salesforce Partner Community.
The portal known as Salesforce Partner Community was built and is kept up specifically for Salesforce partners. These partners can manage their businesses on the platform, learn industry best practices, get support, and communicate safely with Salesforce employees.
Your company can make inquiries, stay informed about new partner features and capabilities, and register for webinars and other upcoming events with the aid of this resource.
You receive a free Partner Business Org after joining the Partner Community, which contains technologies to support your development and growth with Salesforce. The following are available to you within this organization:
- Utilize the License Management App to manage leads and licenses for your AppExchange offerings.
- With the Salesforce Channel Order App, you can create, send, and track orders.
- Utilize Environment Hub to view, connect, create, and log in to multiple Salesforce org from a single location.
- Have access to the “Partner Development Org,” which is only available to partners and has more restrictions and greater permissions.
The End
Salesforce AppExchange apps can act as a one-stop solution for expanding the clientele and offering consistently personalized client and customer experiences. Employees in a variety of roles, departments, and industries can work more productively and effectively with the aid of AppExchange apps.
Businesses can choose from a large selection of useful apps on the Salesforce AppExchange. As ISVs, app developers can also join the platform and take advantage of its market and expertise. It may be difficult to select the best app for you, but you can find a SaaS developer to help with integrations.
Get Your App Into The Salesforce AppExchange
The Salesforce AppExchange allows businesses to successfully drive scalability, expand into new markets, and boost brand awareness. Additionally, it will place your company among other market leaders within the Salesforce ecosystem, increasing the worth of your goods and elevating your status. The best part is that you can always get help from a PDO specialist, so this process doesn’t have to be challenging.
About Oaktree software
Through consultation, digitalization, and innovation, Oaktree software, a leading Salesforce Consultation, and development company in India, increases the business value of your Salesforce.com investment. To ensure you get the most out of Salesforce, we create a customized strategy for each client based on our long years of experience and best practices knowledge.
Whether you are just entering the Salesforce ecosystem or need to establish your position in the market, our experts would be happy to assist you with any of your app needs.
